"Do not answer a fool reported to his folly" Proverbs 26:4 cardinal of the tragic realities of owning an ezine is that from time to time you will encounter fools. Fools that take offense to something that you have written and decide to send you horrible, abusive messages. When This Happens You Have cardinal Choices. Lets examine each one and see which has the best merits. 1. You Can React. Someone sends you a profane, abusive message. They rave on about how untold they dislike you - or your website - or your newsletter. I even had cardinal guy write and say; "I hate your ezine. I hope that you and your family all get cancer and die!"